Our cupcakes arrived before noon, as we were about to head out for lunch. We left it on the dining table and ate it after we came back at around 4pm. The Peppa Pig images were clear so the kids had fun to choose which picture and which flavor they want. The only thing is, the cupcakes were dry when we ate it. We had some left-over so we stored them in the fridge. We took it out in the morning and enjoyed the cupcakes for morning tea and they were perfect. Moist as they should be.